Client: CABI
Description: CABI is working in partnership to share its expertise in creating, managing, curating and disseminating scientific information as part of a project to help boost banana production worth $4.3 billion to the economies in Uganda and Tanzania Development Communications experts at CABI are collaborating with organizations including the National Agricultural Research Organization (NARO) in Uganda and the International Institute of Tropical Agriculture (IITA), Bioversity International, Makerere University and Tanzania’s Hort-Tenguru and Maruku Agricultural Research Institute to help improve banana agronomy practices for over 25,000 small-scale farmers in the highland banana cropping systems of East Africa. CABI is leading the project team in information packaging and dissemination through appropriate channels. The CABI team provided hands-on capacity building to the project team to tailor communication materials into actionable advice that can be adapted for a range of different media including radio, drama and printed posters and extension training guide that will be rolled out in Uganda later this year and early next. CABI hired Ichuli to conduct a graphic recording workshop with its senior technical team on problem identification and program design components of the project in Uganda.